Lorna Jane

Over thirty years ago, Lorna Jane Clarkson was an Aerobics instructor in Brisbane, Australia. Frustrated with the boring and unflattering workout fashion of the 1980s, she took a pair of scissors to her favourite swimsuit to discover how it was made, and so the first ever piece of Lorna Jane Activewear began to take shape. Lorna’s Aerobics students took notice of her designs and started asking for custom orders. Soon, overwhelming demand lead to opening the first Lorna Jane store.

Since coining the term Activewear, Lorna has spent three decades learning, evolving, listening and leading the way in product design and the normalisation of wearing Activewear everywhere.

 

 

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